Digital marketing can seem like a mysterious process to small business owners. Unfortunately, many believe the occasional post on social media or a skeleton website is enough to keep up. However, with more than half of small businesses failing in their first year, having a clear strategy for growth is crucial. Digital marketing is a great way to spread brand awareness, attract prospective customers, and establish your voice in your industry. Here are a few easy ways any small business can begin seeing big returns on some small investments of time and money.
1. Share Your Story
Every small business has a unique story. What drives the passion behind what you do? Why did you choose your industry? What is unique about your background that sets you apart? Spend some time sitting down and writing out a small business memoir. Start at the very beginning of when your interest piqued in your industry. Talk about the process getting to where you are now and where you hope to be. If you are comfortable doing so, get a bit personal. People relate with a story that involves emotion. This story will be necessary for your marketing team to get an idea on who you are and where you want to go.
2. Create Valuable, Engaging, On-Brand Content
One of the best ways to communicate with your current and potential customers is through either written or visual content. This type of content can include shareable blog posts, branded graphics, or eye-catching videos. While developing content can be time-consuming and expensive, it is one of the most significant ways to grow your audience. Just some of the many benefits include:
Increases brand awareness on social media and provides your customers with an easy way to connect, share, and talk about your product or service.
Expands your authority in your particular industry.
Helps you rank higher amongst search engines when content contains the right targeted keywords.
Generates leads that translate to more revenue for your small business.
3. Begin an SEO Foundation
Small businesses often believe that Search Engine Optimization (SEO) is too expensive to invest in. While paid search campaigns, like PPC, can get very expensive, it isn’t your only option to increase in rankings. With just a bit of research, you can develop a strong foundation to drive organic (free) traffic to your site. You will need to do some research to establish some keywords that your prospective customers are using to search for your product or service. Your marketing team can help you discover what these keywords are. After you have a clear picture of your target audience’s behavior, you can begin developing content around those keywords. The more content you create with those keywords, and ones like it, the higher you will rank on search engines. It is important to note that this is not an overnight process. Increasing organic traffic can take months, or even years to achieve your goals. However, it is a process that is necessary and will give you a substantial return on investment over time.
Are you looking for effective and affordable small business digital marketing? Contact our marketing team today at DigitalMarketing.com.
