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Digital marketing is all about connection. Agencies use tools and strategy to connect the right customers to the right businesses, at the right time. Digital marketing aims explicitly to use online tactics to communicate with a target audience. With the right marketing strategy, you can entice prospective customers while building brand loyalty amongst your current customers. Here are just a few of the ways digitalmarketing.com uses several digital methods to attract, engage, and retain your customers and clients.

Search Engine Optimization (SEO)

Odds are, if you have done any research into digital marketing, you have heard the term ”SEO.” This process involves optimizing your website to include keywords that increase your organic (free) traffic. The ultimate goal is to grow organic traffic to your site. Not only does it show that your site is ranking well on search engines, but that you have valuable content that people want to read or watch.

Content Marketing

One of the most common digital marketing strategies involves some form of content marketing. This includes blog posts, press releases, e-books, social infographics, video, and more. Content is also a fantastic way to gather leads and increase online visibility by amplifying your brand’s exposure. It also provides your clients with valuable information that establishes you as an authority in your industry. When it comes to digital marketing, content can be key.

Social Media Marketing

One of the most effective ways to reach your prospective and current customers is through social media marketing. This method allows an audience to really get a feel for your company’s brand, values, and message. Social media puts you front-and-center with your customers and an unmatched ability to communicate in real-time. Whether you focus on Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, or all of the above, social media is a fantastic opportunity to generate engaged leads.

Pay-Per-Click (PPC) Campaigns

One of the most popular methods of attracting traffic to your content is through pay-per-click, also known as PPC. In this strategy, you pay a particular publisher every time a customer clicks on your ad. The most common publisher is Google AdWords, where you are offered opportunities to be featured at the top on Google’s search engine results. However, there are other PPC marketing opportunities on social media channels like Facebook, Twitter, and LinkedIn. The more popular a particular keyword, the more you can expect to pay. An experienced marketer can determine the most effective keywords that would give you the best return on investment (ROI).

Email Marketing

Email is a great way to communicate with clients that have already made a connection with your company. Mastering the art of email marketing takes experience, skill and particular knowledge on how to nurture the right response. Email is an excellent way to promote specific content, promote events, or special discounts. We use methods like newsletters, follow-up emails, welcome emails, promotions, and series emails to drive customer leads and conversions.

While this list is by no means exhaustive, it should provide you with some insight into what digital marketing can do for you. If you are ready to increase your web presence through proven digital marketing strategies, Contact DigitalMarketing.com today.

Digital marketing can seem like a mysterious process to small business owners. Unfortunately, many believe the occasional post on social media or a skeleton website is enough to keep up. However, with more than half of small businesses failing in their first year, having a clear strategy for growth is crucial. Digital marketing is a great way to spread brand awareness, attract prospective customers, and establish your voice in your industry. Here are a few easy ways any small business can begin seeing big returns on some small investments of time and money.

1. Share Your Story

Every small business has a unique story. What drives the passion behind what you do? Why did you choose your industry? What is unique about your background that sets you apart? Spend some time sitting down and writing out a small business memoir. Start at the very beginning of when your interest piqued in your industry. Talk about the process getting to where you are now and where you hope to be. If you are comfortable doing so, get a bit personal. People relate with a story that involves emotion. This story will be necessary for your marketing team to get an idea on who you are and where you want to go.

2. Create Valuable, Engaging, On-Brand Content

One of the best ways to communicate with your current and potential customers is through either written or visual content. This type of content can include shareable blog posts, branded graphics, or eye-catching videos. While developing content can be time-consuming and expensive, it is one of the most significant ways to grow your audience. Just some of the many benefits include:

Increases brand awareness on social media and provides your customers with an easy way to connect, share, and talk about your product or service.
Expands your authority in your particular industry.
Helps you rank higher amongst search engines when content contains the right targeted keywords.
Generates leads that translate to more revenue for your small business.

3. Begin an SEO Foundation

Small businesses often believe that Search Engine Optimization (SEO) is too expensive to invest in. While paid search campaigns, like PPC, can get very expensive, it isn’t your only option to increase in rankings. With just a bit of research, you can develop a strong foundation to drive organic (free) traffic to your site. You will need to do some research to establish some keywords that your prospective customers are using to search for your product or service. Your marketing team can help you discover what these keywords are. After you have a clear picture of your target audience’s behavior, you can begin developing content around those keywords. The more content you create with those keywords, and ones like it, the higher you will rank on search engines. It is important to note that this is not an overnight process. Increasing organic traffic can take months, or even years to achieve your goals. However, it is a process that is necessary and will give you a substantial return on investment over time.

Are you looking for effective and affordable small business digital marketing? Contact our marketing team today at DigitalMarketing.com.

Most of us remember those large yellow books that appeared on the doorstep once a year. They contained all the local businesses and services that you could ever need, right at your fingertips. Thankfully, now we can achieve the same thing, just with a lot less paper. Search Engine Optimization (SEO) allows customers to access local businesses, services, and products using a keyword query on a variety of search engines. Here are a few ways in which SEO has replaced the Yellow Pages.

What Is Local SEO?

Local SEO is the ability to optimize a webpage specific to a geographic location of which the person is searching. When a business wants to maximize their local search, they will want to add their NAP (name, address, phone number) to websites that list local businesses. This includes Google, Bing, Yahoo, and more. When a prospective client completes a search for a particular product or service in that area, your NAP will be listed. Your location will also show up on the Search Engine Results Page (SERP) when your company is a result of a particular search.

Why Is Local SEO Better than the Yellow Pages?

There are numerous benefits that SEO has over Yellow Pages. Just a few of the benefits include:

1. Better Organization

The Yellow Pages are categorized by product or service, and then in alphabetical order. However, you won’t know the locations closest to you without a lot of further research. Local SEO allows a customer to search for a particular company with a keyword “near me” to show them all available products or services close to their geographical location.

2. Less Expensive

The Yellow Pages used to be the end-all, be-all for advertising your business. Many businesses would spend a lot of money to get a quarter-page or half-page ad. While now it isn’t costly to be listed on paper, the return on investment you receive from concentrating on Local SEO is much better than the Yellow Pages. Getting started on building your company’s SEO doesn’t have to be expensive. In fact, you can begin by merely ensuring your correct NAP is listed on your company’s search results. That is a free and simple way to get started on your organization’s Local SEO.

3. Easy to Advertise

It is incredibly easy to begin a SEO campaign. You can begin by registering your business with the most popular search engines, increasing your listings across the internet, and start writing geographically-targeted content to attract local customers. However, if you are a business owner with a lot on your plate, it may be better to hire a marketing agency to take care of your SEO.

After reading through this blog, you should now understand why SEO is the new Yellow Pages and the benefits it can provide to your company. Are you ready to get started building your site’s SEO and attracting local customers and clients? Contact the team at DigitalMarketing.com!

When you are a large-scale business, you need large-scale options. Enterprise organizations have their own unique challenges and goals when it comes to digital marketing. For example, there may be different targeting strategies for various regions, states, or countries that a large-scale organization operates in. A strong digital presence both nationally and internationally can be difficult to structure without the right experience. Here are a few key steps that provide solutions when it comes to the challenges of digital marketing for enterprise.

Everyone on the Same Page

With many different departments and ideas, it can be challenging to get everyone on the same page when it comes to digital marketing. One department may want the tone of their marketing to be one way, while another department prefers it slightly different. For your campaign to be successful, you need to communicate a concise and clear voice to prospective customers and clients.

Establishing a Clear Approval Structure

As any enterprise company knows, processes and operations are the keys to efficiency. However, many large-scale companies forego establishing clear operational standards when it comes to digital marketing. Your hired agency will cultivate a clear strategy with you on how to achieve your desired goals. However, along with that strategy, you will need to have an assigned individual who takes on responsibility for content and campaign approvals. Make sure you have someone designated to make those decisions, or you risk a bottleneck that can derail your entire marketing strategy.

Identify Clear Audience Segments

One of the biggest challenges enterprise businesses face when targeting large groups is ensuring the right prospective customer sees the right content or advertisement. Segmenting your audience into particular behaviors, locations, and demographics is crucial for big-scale campaigns. Make sure you take the time to identify your core audience for a specific campaign. This can be achieved through the use of communication and research tools, such as:

• Online polls
• Existing website and social media analytics
• Keyword research
• A/B and split testing
• Customer feedback surveys
• Prospective customer survey
• Market research

This list is far from exhaustive but can provide you with some great ideas on how to collect the information necessary to define your target audience clearly. Once you identify the right segment, you can focus your marketing efforts much more efficiently.

Commit to Long-Term Digital Marketing Development

Digital marketing is not an overnight process. Sure, you may have a campaign or two that goes viral and provides you with some quick ROI. However, establishing a solid SEO and content marketing plan is a long-term strategy that has serious payoff. While it can be a bit frustrating not to have huge numbers every quarter, successful marketing takes time to implement. There are key indicators that can assure you are on the right path. Lean on your marketing team at DigitalMarketing.com to navigate through the monthly analytics and provide guidance on the next steps moving forward.

Are you an enterprise or large-scale business looking to take your digital marketing to the next level? Contact DigitalMarketing.com to get started today.

When you are a large-scale business, you need large-scale options. Enterprise organizations have their own unique challenges and goals when it comes to digital marketing. For example, there may be different targeting strategies for various regions, states, or countries that a large-scale organization operates in. A strong digital presence both nationally and internationally can be difficult to structure without the right experience. Here are a few key steps that provide solutions when it comes to the challenges of digital marketing for enterprise.

Everyone on the Same Page

With many different departments and ideas, it can be challenging to get everyone on the same page when it comes to digital marketing. One department may want the tone of their marketing to be one way, while another department prefers it slightly different. For your campaign to be successful, you need to communicate a concise and clear voice to prospective customers and clients.

Establishing a Clear Approval Structure

As any enterprise company knows, processes and operations are the keys to efficiency. However, many large-scale companies forego establishing clear operational standards when it comes to digital marketing. Your hired agency will cultivate a clear strategy with you on how to achieve your desired goals. However, along with that strategy, you will need to have an assigned individual who takes on responsibility for content and campaign approvals. Make sure you have someone designated to make those decisions, or you risk a bottleneck that can derail your entire marketing strategy.

Identify Clear Audience Segments

One of the biggest challenges enterprise businesses face when targeting large groups is ensuring the right prospective customer sees the right content or advertisement. Segmenting your audience into particular behaviors, locations, and demographics is crucial for big-scale campaigns. Make sure you take the time to identify your core audience for a specific campaign. This can be achieved through the use of communication and research tools, such as:

• Online polls
• Existing website and social media analytics
• Keyword research
• A/B and split testing
• Customer feedback surveys
• Prospective customer survey
• Market research

This list is far from exhaustive but can provide you with some great ideas on how to collect the information necessary to define your target audience clearly. Once you identify the right segment, you can focus your marketing efforts much more efficiently.

Commit to Long-Term Digital Marketing Development

Digital marketing is not an overnight process. Sure, you may have a campaign or two that goes viral and provides you with some quick ROI. However, establishing a solid SEO and content marketing plan is a long-term strategy that has serious payoff. While it can be a bit frustrating not to have huge numbers every quarter, successful marketing takes time to implement. There are key indicators that can assure you are on the right path. Lean on your marketing team at DigitalMarketing.com to navigate through the monthly analytics and provide guidance on the next steps moving forward.

Are you an enterprise or large-scale business looking to take your digital marketing to the next level? Contact DigitalMarketing.com to get started today.