Sales Projections
Lifted Over 11%
1. THE GOALS
- Increase Sales of LG InstaView ThinQ
2. THE CHALLENGE
The pre-CES new product campaign resulted in sub-LG historical standard ROI projection.
3. THE STRATEGY
Create a cutting-edge demand generation social media campaign powered by proprietary ad delivery technology
4. THE RESULTS
Sales of the new LG line lifted 11% and increased post-campaign conversion by 291%.
Decreased Cost Per
Acquisition by 621%
1. THE GOALS
- Expand on Enterprise Level Client Base
2. THE CHALLENGE
After months of A/B testing creatives and audience targeting, the campaigns failed to show indications of target growth.
3. THE STRATEGY
Leverage external data sources to compile custom audience lists in conjunction with deep Facebook targeting allowed strategic acquisition to identify exactly who RMC wanted to reach.
4. THE RESULTS
Digital Marketing acquired qualified new leads for RMC at an average historical low of $23.74 per lead.
Increased Student
Enrollments 238%
1. THE GOALS
- Increase enrollments for Summer Classes 2018
2. THE CHALLENGE
The school was failing to meet minimum student enrollments to justify future social media campaigns.
3. THE STRATEGY
Create gender targeted drip campaigns designed to scale audience participation for the upcoming onsite “Open House” enrollment event
4. THE RESULTS
Increased enrollments by 238% in the first Open House.
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